Why increasing brand loyalty and social impact among Gen Z is so important for your brand

Getting your brand on young people’s radar with discounts is great, but to build trust and brand loyalty on a deeper level, you need to empower them to do more than simply save money on their shopping. Leading social mobility youth charity Speakers for Schools offer insights into how their latest support programme for 11-25-year-olds, Youth Card, can help brands build trust, market share and a more sustainable pipeline of early talent.

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