Chirag Patel is the Chief Executive Officer at Pentland Brands. He started his career in the pharmaceutical and fitness industries before arriving at Pentland Brands and working in leadership roles across Mitre and Lacoste.
In 2016 he joined the Pentland Brands Executive team as Director of Global Strategy and later Chief Operating Officer. During this time, he led marketing and product across all brands, its US business operations and the team responsible for acquiring SeaVees, Endura and the Speedo North America license.
At Pentland Brands, Chirag inspired a start-up mindset and encouraged everyone to embrace disruptive and innovative ideas. He also helps drive a creative and inclusive workplace culture where everyone feels they can contribute.
Chirag is a trustee for the UK charity In Kind Direct, an Ambassador for the Retail Week ‘Be Inspired’ Programme and has previously advised the CBI leadership team on agile working practices.