I am currently Global CEO of Stink Group. Stink is an independent global creative and production network. We work with clients across advertising, entertainment, music and the arts ranging from Nike, Apple, HBO, Universal Music Group and the Tate Galleries. We create film, interactive and original content and are one of the most awarded production companies in the world. We focus on quality and smart production, whilst providing an inspiring home for our talent.
My previous role was Global CEO of MediaCom Beyond Advertising, a specialist content marketing division of MediaCom (part of WPP) spanning 42 offices including over 800 dedicated content specialists. The remit was to go beyond traditional advertising by offering brands content solutions, including things like branded content, media partnerships, live events, broadcast sponsorship, social content and search engine optimisation. Our global clients included Volkswagen, Coca Cola, Sony, Shell, Audi and P&G.
My background is in TV production where I produced TV shows for the BBC, C4, Sky etc. I then led a digital agency called Twofour Digital producing award winning content and technology including projects and campaigns like the BBC iPlayer, HBO GO (Europe), C4 Paralympics series and a series of short films for DuPont and Ogilvy on BBC Worldwide.