James Worrall

Founder and CEO, Leaders in Sport


Liverpool born James is the Founder and CEO of Leaders in Sport, a London based, internationally focussed conference, training and intelligence service for industry leaders in sport. Leaders stands at the centre of a global network of senior executives running some of the most high profile organisations in sport globally from The NFL to NBA, Premier League to FIFA, IOC, RFU, UFC, PGA, ICC and more. Prior to starting Leaders James held various senior roles in sport with ENIC (owners of Vicenza, Basel, AEK Athens, Slavia Prague), Bristol City FC and the Football Association. He has spoken all over the world on the business and performance side of sport and holds an MBA (as well as an engineering degree and masters). Starting with no contacts in sport 24 years ago, James now heads up the most connected business in sport globally