CEO, Mindshare UK
I’ve had a varied career – working at some of the UK’s favourite TV stations, running a web content agency and now helping to deliver innovation and inspiration to some of the UK’s biggest brands. In between all that I’ve been a journalist for the BBC, written cracker jokes for Asda and play percussion and drums in a rock band. At Vizeum we look after clients such as BMW, Mini, 20th Century Fox and MoreThan insurance. Not only do we plan their media activity but we also help them invent new ways of marketing to increasingly hard-to-reach audiences. The company is 100-strong but part of a UK operation that numbers over 2500.