Laurence has spent the last thirty years in some of the best creative agencies in the world, advising some of the best brands in the world. He now wears three hats…
Laurence helps agencies, brand owners and media owners in a variety of ways. Depending on the problem, this could mean anything from writing high-level strategy to joining (or running) workshops and awaydays; from promoting and facilitating better pitch practice to writing case studies and awards entries.
Clients in 2022 included Mother and the Advertising Association.
Leaning on his decades-long experience, Laurence is a mentor to a handful of entrepreneurs and leaders looking to write the next chapter of their business and/or personal story, typically wrestling with problems like growth and business exit.
Laurence was a columnist for Campaign magazine for many years, and brand and advertising columnist at the Sunday Telegraph for three years. He has ghost-written for agency leaders and teaches a short course for others: “Persuasive Business
Writing”. His monthly thoughts on the media industry can be found here