Mark Evans

CMO, Direct Line Group


Mark started his marketing career in Mars and for 10 years worked on a number of their global brands across sectors and geographies. Subsequently Mark worked at 118118 and then HSBC.
He joined Direct Line Group in 2012 and in the past 8 years has overseen the transformation of DLG’s brands and marketing approach. Mark joined the DLG Executive Committee in 2019.
Mark is a Fellow of the Marketing Society and was voted the Financial Services Forum Marketer of the Year in 2015 and the Marketing Society Leader of the Year in 2018.
In 2016 Mark founded the Sprintathon charity in support of Stand Up To Cancer. The ambition is to Beat Cancer Faster by sprinting mass-relay marathons in schools and businesses.