Sally Hunter began her career as an assistant account executive at Viacom Brand Solutions, responsible for ensuring media value was delivered, across MTV, VH1 and Nickelodeon, for media agency clients. She was then accepted onto the graduate scheme as a management consultant at IBM Business Consulting Services, focusing on business strategy and organisational change working with clients to solve complex business problems across a variety of industries. She then joined the IBM Marketing team responsible for the marketing strategy to the financial services sector.
Her experience in this area took her to a role at Capgemini where, as global marketing manager, she promoted their Digital Customer Experience proposition. Sally joined the Guardian News & Media (GNM) in 2014, as head of commercial marketing and is currently responsible for leading and delivering the marketing strategy to the Guardian’s global trade audience of media agencies and brand advertisers.