Sarah Parkes

Director of Operations and Development, Primesight


Sarah has extensive experience within the Media industry, having spent 20 years at Hearst Corp where she held the role of Group Managing Director at CDS Global, a leading international provider of outsourced business solutions to the media industry.

She moved into the OOH industry in 2012 when she joined Eye Corp Pty Ltd in the newly created role of UK Managing Director with responsibility for London Gatwick Airport and Manchester Airport Group. Sarah’s in-depth understanding of the Airport landscape allowed her to build deep and meaningful client relationships with all key airport media buying-points. This experience was instrumental in founding Airport Media Ltd which was ultimately acquired by Primesight in October 2016. Sarah transferred to Primesight to lead the airport business in a newly created role of Managing Director- Airports.

In September 2017 Sarah was promoted to Operations and Development Director across the entire Primesight portfolio and is now responsible for optimising operational performance and the development of Primesight’s estate and product strategy whilst also leading the management of all key commercial partnerships.

Sarah represents Primesight on OOH industry committees and organisations and has a passion and commitment to promoting both the OOH and airport media industry.
A member of YPO ( and a strong advocate within YPO Women’s network, Sarah is also a keen participant with the Speakers for Schools program ( and provides mentorship as part of NABS 100 Club (

Sarah is a charismatic leader and corporate strategist with a proven track record driving successful business ventures and delivering world-class strategy.

Originally from Jersey, Sarah is married with two children and loves to cycle and run. She enjoys the odd adventure having completed a 300km Andes to Amazon bike ride and the London Marathon.