Chief Marketing Officer, Small Robot Company
Sarra is CMO at Small Robot Company, which is reimagining farming to make food production sustainable. Impact has always been at the core of SRC’s mission. Sarra has been instrumental in driving the business forward around its purpose, building rapid visibility and early customer traction, as well as strategic industry partnerships. Sarra recently implemented a STEAM microevent at New Scientist Live’s Future of Food and Farming event, looking at how cutting edge technology such as robotics is changing the way we produce food. With the theme #BeTheDifference, the event challenged students to consider what they could do in their lives or careers to create environmental impact, with partner speakers including the National Trust, Eden Project, Ocado, Global Social Leaders and Ellen MacArthur Foundation.
About Small Robot Company
Small Robot Company’s mission is to help farmers feed the world while regenerating the planet. Using robotics and artificial intelligence, we have created an entirely new model for ecologically harmonious, efficient and profitable farming. We call this Per Plant Farming. Our farming robots Tom, Dick and Harry will revolutionise yields for the world’s biggest food crops. Benefits include increasing yields by 30% – 40% globally and reducing carbon emissions and chemicals by up to 90%.
Feeding 9 billion people sustainably by 2050 is one of the biggest challenges facing mankind today. Using big farm machinery dictates a blanket farming approach which causes many environmental problems: in particular soil erosion, poor soil quality, and overuse of chemicals and fertilisers impacting biodiversity. Farming is also one of the primary emitters of greenhouse gases.