Serin Kasif

Vice President of Production, The Really Useful Group


A big haired antipodean, Serin joined The Really Useful Group in 2012. Her skills are heavily skewed towards international touring and she works closely with the producing and licensing teams to oversee the development, planning and execution of global tours. She has a keen knowledge of Australasian territories and audiences and is passionate about audience development. She majored in Asian Studies with a particular interest in Japan, China and Indonesia economy and history. Serin works with business development to maximise presence in different and changing markets. Prior to joining RUG, Serin worked as a live entertainment publicist for 5 years before moving into production of live events.