Josh White

Josh White: The Accidental Entrepreneur

Josh White’s journey shows how challenges can drive success. Battling alcohol addiction in school, he found sobriety at 15 and is now 15 years sober. Living with ADHD, Josh turned his struggles into strengths, channeling his energy into DJing around the world and building purpose-led brands. In 2015, he co-founded Cano Water to combat plastic pollution. Now the UK’s leading canned water brand, it has sold 65 million cans and gained investors like Ricky Gervais, the Sidemen, and Dave. A Forbes 30 Under 30 honoree, Josh’s mission is to inspire change by helping others and making a positive impact.