Pavita Cooper

Founder, More Difference


Pavita is the founder of More Difference, a talent and career insight business that works with organisations and individuals to accelerate talent, Pavita is recognised as a leading talent and diversity expert; she has over 25 years’ experience as an executive talent leader across a range of multi-sector global blue-chip organisations, including Shell, Barclays and Lloyds Banking Group. Pavita has acted as an advisor to CEOs, executive teams and business leaders across sectors that include financial services, energy, consumer, professional services and luxury goods.

Having led in-house Board level appointments and promotion processes, she understands that organisations need fresh and innovative thinking for their ongoing talent challenges. Pavita combines her deep technical expertise with an ability to frame insights in a direct but compelling style.

Pavita is a passionate advocate of greater diversity across the C-Suite and committed to accelerating the progression of “hidden” talent: women, ethnic minorities and leaders from less traditional backgrounds. She is a regular speaker on women in business, increasing ethnic diversity and the acceleration of diverse talent in the pipeline to the C-Suite and Boardroom. Pavita believes in the power of giving back; she mentors young people from ethnically diverse and socially disadvantaged backgrounds and regularly speaks at inner city schools across the country.

Pavita is a Steering Committee member of the 30 Percent Club, she chairs CMI Board of Companions as well as chairing CMI Race. Pavita serves as a Trustee of Kids Out. Pavita is a Commissioner to the Board of the Equality & Human Rights Commission and a NED to an agency of the FCO. In September 2017, Pavita was awarded Woman of the Year at the Asian Business Awards.