Rita Clifton CBE: Branding Expert & Speaker | SFS
Portrait of Rita Clifton CBE

Rita Clifton CBE

Portfolio Chairman & Director

Rita has been called ‘Brand guru’ by the Financial Times and ‘The doyenne of branding’ by Campaign magazine. The Daily Telegraph described her as ‘The brand leading the brands’.
Rita graduated from Cambridge and started her career in advertising, where she became Vice Chairman and strategy director at Saatchi & Saatchi in its most successful period. She then joined Interbrand, the world’s leading brand consultancy, as London CEO and then Chairman from 2002. She now also has a portfolio of chairing and non-executive director roles, including ASOS.com, Bupa, Nationwide and Populus, the opinion pollster and research company. She has recently become Chairman and investor in BrandCap, the brand consultancy for the boardroom.
She speaks around the world on all aspects of brands, branding and business leadership, and is a regular commentator in all the major TV, radio and news channels. Her writing has included the best selling book ‘The Future of Brands’, and The Economist book ‘Brands & Branding’. Her pro bono roles include the boards of WWF, of the Henley Festival and as Chair of the leading practical sustainability organisation TCV. She has also been on the Government’s Sustainable Development Commission, and is on the Advisory Board for BP’s carbon offset programme ‘targetneutral’.
In the 2014 New Year’s Honours List, Rita was awarded a CBE for services to the advertising industry.
For more information, go to www.ritacifton.com