Robert studied History and Politics at Durham University before embarking on a career in advertising.
Starting at Hugh Burkitt’s agency, Robert spent time at DMB&B, Simons Palmer (Later TBWA) before founding Fallon London in 1998.
Senior is the former CEO Worldwide of Saatchi & Saatchi, the Saatchi & Saatchi Fallon Group and UK CEO of Publicis Communications, leading all of the UK creative agencies and companies within Publicis Groupe, including Leo Burnett, Publicis, Saatchi & Saatchi, MSL and Prodigious.
Senior is a guest lecturer at the London Business School and the London School of Economics and sits on the ATP Business Advisory Board. Senior is a private entrepreneur, running an alpine property business in France. A passionate skier, cyclist and former triathlete, Senior is also a qualified Austrian ski instructor who has taught in Austria, Switzerland and France.
Senior is married with 3 children, and wears Lycra at the weekend.
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