Founder & Non-Exec Director of People Tree, International Speaker & Author
Safia is recognised internationally as the pioneer of sustainable fashion and one of the best know people in the Fair Trade movement. She is also recognised by the World Economic Forum as an Outstanding Social Entrepreneur. Safia launched Global Village in 1991 in Japan out of which People Tree was born and then in London in 2000. She drove the business as CEO, Creative Director, Head of Fair Trade supply chain development and communications. People Tree was the first fashion company to achieve organic & Fair Trade certification in the world. The business brings social impact to over 5000 economically disadvantaged farmers, artisans & tailors.
Safia is author of ‘Slave to Fashion’ campaigning to eradicate modern day slavery.
‘By Hand’; ‘Naked Fashion – The Sustainable Revolution’;
and ‘Slow Fashion – Aesthetics meets Ethics’
Safia is featured in the movie ‘True Cost’ as a leading spokesperson on the fashion industry and her pioneering work in delivering social change. Safia set up her agency ‘Safia Minney Ltd’ in 2016.