Born in Hampshire, Sam Baker studied politics at Birmingham University. Sam has edited some of the UK’s biggest magazines, including Just Seventeen, Company, Cosmopolitan and Red before launching the award-winning digital platform, The Pool, with broadcaster Lauren Laverne. Sam is a broadcaster, freelance journalist, digital media and startup consultant and author of both fiction and non-fiction. Her memoir/manifesto, The Shift, was published on 2020, spawning the successful podcast of the same name, which celebrates the lives and achievements of women over 40. She lives in Edinburgh.