Sereena Abbassi

Worldwide Head of Culture & Inclusion, M&C Saatchi


Sereena Abbassi is the Worldwide Head of Culture & Inclusion at M&C Saatchi Group. She is committed to creating organisational transformation that is grounded in creative and strategic thinking. Sereena is an Activist, Public Speaker, Consultant, Writer and former Visual, Sonic & Performance Artist and she was the Founder of All Here: a social enterprise that connected individuals, brands and agencies; supporting them to think more critically about the world and the work that they create. Sereena has worked with organisations such as Creative Equals, and she was one of the few Diversity & Inclusion experts advising the UK Advertising & Media Industry Diversity Taskforce, and she is one of two D&I experts advising the IPA’s Leadership Talent Group.

Last year Sereena was nominated as one of Campaign’s 50 Trailblazers of the Future and Stars of 2018, Pitch Magazines 100 Creative Superwomen, and The Dots 100 top Black Creatives. Sereena currently sits on the advisory board for The Other Box and had previously sat on the board of Diversity in Marketing and Advertising Summit (DIMA). She is a Sour Lemons Trustee.

Sereena has spoken at D&AD, Campaign 360, The Mill, ICA, UCL, Liverpool University, Viacom, Monzo, Ustwo, YCN, Bloom and the Oxford Media Convention, to name but a few. She has written for Campaign Live, Communication Arts and The Drum and was recently featured in The Observer; she will be judging this years’ New Blood D&AD category, Mckinsey Design & The Case For Her.

Sereena is currently working towards a part-time masters in Postcolonial Culture & Global Policy at Goldsmiths, University of London.

She is British, Persian-Iranian, Jamaican and has lived and worked in the U.S, the Netherlands, Iran, Spain & UK.